


via HipHopDx
Dom O Briggs comes together with RockTheDub, DWND and Toy Sldrs to release his 4th full length project Always Inspire(d) EP. Features include fellow Dope League members JohnNY U. and ScienZe while production comes from Sir Flywalker, H2, BackPack NY, Stephen Spencer, Pat Streater, Go-Z and The Stuyvesants. Click the image to listen and download.
#AlwaysInspired
Greg Burke, the creative director on the project at Atlantic Records had seen the Letter ‘E’ I had shot with the set designer Nicola Yeoman and I guess he had it in the back of his mind when he was thinking of ideas for Jay-Z’s new artwork for Blueprint 3. I think Greg and Jay-Z had lots of ideas about what the album meant and it seemed to be about taking it back to the source, in terms of the music itself and then subsequently the artwork. For the album and the idea was it was very much about the music and all the things that make music. The 3 is represented by 3 bars which is of course the old way of writing ‘3’ so that seemed to work really nicely with the idea behind the album and the set design that evolved. We all liked the idea that the installation was almost machine like, like all these things were interlinked. That’s why everything is packed and jumbled together. Like it had kind of grown out of this corner.
I think it was a brave approach for Jay-Z as all his previous albums have had him on them. I love still life, and the way I shoot is quite old school. It took 3 days to shoot, was all shot on 10×8 inch film, so the quality in the whites is fantastic, so much subtle tone. We worked long and hard on the colour work on the post and even in a single page mag advert I can see that effort. You could blow the image up to the size of a building and it would still hold up. It seems the album is about that old school crafted production so its nice that that same method went into the shoot.
The reaction has been really good. Kanye put it on his blog which was nice. I’m sure some people want to see Jay-Z on the cover but at least they will talk about it. I love the idea of this kind of still life photography being so looked at. When they see the rest of the shoot for the singles I think it will grow on some of the people who were maybe less enamoured with it. There has obviously been comparisons to the letter E, some people not realising it was me who shot it! It was great that we shot it and the whole experience was great, everybody worked together really well.
I like this beat best in comparison to the other Timbaland-Hov leaks “Off That,” and “Reminder.”
According to my NMC goonies who had the scoop, via Shoot 5 Ent… this song and other exclusives will be on a mixtape called The Layout.