Being cool has its pros and its cons but taking three years to put out your debut LP is the definition of not playing by anyone's rules. The Cool Kids laid back style may have some questioning their work ethic but there is an obvious method to the madness. Even without an album, Mikey Rocks and Chuck Inglish are two of the most marketable MCs in the game. With endorsements from Nike, Foot Locker, DC Shoes and a long list of other Fortune 500 co's, The Cool Kids have preserved their ethics by not bending to music label authorities while still being relevant in an ever changing music game.