When searching for a watch … you’re searching for something timeless, something unique and something that expresses you.

In collaboration Better Living Industries, Toykoflash Japan and My Chemical Romance have created the limited edition Seikatsu Koukou Kyoukusen watch. The name is collaborative between Better Living and Kyokusen, which means curved line in Japanese.

The watch is made up of a stainless steel case, contrasting white leather strap and bright multi colored lights. The multi colored lights are the curved shape of the main display, which indicates the hour. Pretty cool, huh?

Each lit orange curve indicates one hour, the circular red and green lights represent minutes… the outer circle shows time progression in a group of five, the inner circle shows single minutes from one to four.

The watch runs on a rechargeable battery that’s charges using a USB cable provided. To fully charge the watch will take 3.5 hours and will approximately last around a month long.

And that’s not all, at around 6pm the Seikatsu Koujou Kyokusen is programmed to animate. The minute lights, instead of functioning the same way they do throughout the day will rotate once every fifteen minutes.

You can purchase it here.