Showing posts with label Covers. Show all posts
Showing posts with label Covers. Show all posts
Greg Burke, the creative director on the project at Atlantic Records had seen the Letter ‘E’ I had shot with the set designer Nicola Yeoman and I guess he had it in the back of his mind when he was thinking of ideas for Jay-Z’s new artwork for Blueprint 3. I think Greg and Jay-Z had lots of ideas about what the album meant and it seemed to be about taking it back to the source, in terms of the music itself and then subsequently the artwork. For the album and the idea was it was very much about the music and all the things that make music. The 3 is represented by 3 bars which is of course the old way of writing ‘3’ so that seemed to work really nicely with the idea behind the album and the set design that evolved. We all liked the idea that the installation was almost machine like, like all these things were interlinked. That’s why everything is packed and jumbled together. Like it had kind of grown out of this corner.
I think it was a brave approach for Jay-Z as all his previous albums have had him on them. I love still life, and the way I shoot is quite old school. It took 3 days to shoot, was all shot on 10×8 inch film, so the quality in the whites is fantastic, so much subtle tone. We worked long and hard on the colour work on the post and even in a single page mag advert I can see that effort. You could blow the image up to the size of a building and it would still hold up. It seems the album is about that old school crafted production so its nice that that same method went into the shoot.
The reaction has been really good. Kanye put it on his blog which was nice. I’m sure some people want to see Jay-Z on the cover but at least they will talk about it. I love the idea of this kind of still life photography being so looked at. When they see the rest of the shoot for the singles I think it will grow on some of the people who were maybe less enamoured with it. There has obviously been comparisons to the letter E, some people not realising it was me who shot it! It was great that we shot it and the whole experience was great, everybody worked together really well.
-Dan Tobin Smith (ItsNiceThat)
Props: Dre all the extra info behind the cover
Jay-Z has teamed up with Rhapsody® and MTV to promote the highly-anticipated release of his new album, “The Blueprint 3.” As part of the partnership, the entire album will be available for fans to listen to for free on Rhapsody.com and from MTV’s “The Leak”, almost two weeks prior to its official release. In addition, Rhapsody will also make the new album available for purchase beginning September 8, three days ahead of the street release, and will include two exclusive bonus tracks.
Leading this partnership, three new Rhapsody TV spots will debut starting on September 1 across MTV Networks. In addition to two 30-second ads, Rhapsody will premiere a 60-second version of the ad in the 2009 MTV Video Music Awards on September 13.
Thats tuff
...Came through and crushed the building.
CRITICISM OF “D.O.A.”: “I’m not hating on young people. Like, when people say that, I’m like, What are you talking about? It’s just stupid. I’m not hating on young people… I’m not Bill Russell, [saying] Michael Jordan ain’t shit. I’m saying Lil Wayne and Kanye are like LeBron and Kobe. My job as someone at the forefront of the game is to leave it in a better position than when I came in. Same way that Russell [Simmons] left it to me. ’Cause this thing saved my life. Literally. So I have a responsibility to it karmically. And after that it’s on you. I did my part. I made ‘D.O.A.’ I said it. I made the statement. I made the push. Here, y’all take it from here.”
HIS LEGACY AS FORMER DEF JAM RECORDS PRESIDENT:
“So if you ask me to grade my performance as the president, I’d say A-plus. No one can bat a 100. It’s impossible. I mean, everyone is looking at my shit. But if we really looked under the hood [of] every single [record exec] and the acts they put out in that time, I’d be comparable to anyone.”
HIS STANDING IN THE GAME: “But when I say I’m the best, I don’t say that outta my ass. I say that with all my stats behind me. I put that against anybody. I mean anybody. I really believe that… I believe in a lot of things. I believe that ‘SportsCenter’ is the best thing on TV. I shouldn’t have to prove it. But I do have these stats to prove it. I’m talking about real run. I’m not talking about years off. I’m talking about straight—boom, boom, boom—back to back. We’re not talking about heritage acts either. We’re not talking about respect what I’ve done. I’m talking No. 1 [albums] 10 times. The Beatles is the only one [to have more No. 1 albums]. They got 19, and if I get a surge of creativity, I could make nine albums next year.”
Props: XXL
